- a type of graphic composed of pixels (picture element) in a grid
- each pixel or "bit" contains color information for the image
- has a fixed resolution which means that resizing a bitmap graphic can result in distortion and jagged edges
- does not need to contain a bit of color-coded information for each pixel on every row
- Some common bitmap formats are GIF, JPG or JPEG,TIFF, PNG, PICT, PCX and BMP
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